A 24/7 AI concierge that answers parents in any language they search in — English, Mandarin, Cantonese, French, Japanese — even at 11pm. An online enrollment + payments flow on Stripe and Apple Pay so families never come to the front desk to hand over cash. Three portals — parent, teacher, owner. And an AI Ops layer behind it all, doing the boring work seven days a week. Found on Google, recommended by ChatGPT, run by AI.
Mastery is not short on students. Mastery is short on visibility, automation, and time. Five layers of daily friction quietly cost the school somewhere between $40K and $140K a year — the exact number we calibrate together in week 1.
No web chat. No 24/7 reception. No Instagram DMs. No online booking. A parent searching at 10pm gets nothing back until the front desk picks up the phone the next afternoon — and by then half of them have already booked elsewhere. (Mandarin-speaking families increasingly expect WeChat too — if that audience matters, we'll scope a private-domain solution together in week 1.)
The trial flow has no booking page, no automatic confirmation, no pre-class reminder, no post-class “how was it?” nudge. If the parent doesn't chase, the trial doesn't convert. Most don't chase.
Where do I register? Which teachers can my kid pick? What are their backgrounds? What do other students say? What does it cost? What's the trial price (and why is it different from the website price)? What will my kid actually learn? When does the term start and end? What's the schedule? How much have I already paid? Which order was that? Where is my contract?
There's no central teacher schedule across the seven studios, no instrument / room / timeslot inventory, no source attribution on leads, no weekly numbers. Today the owner holds all of it — schedule, lead history, pricing exceptions, makeup credits — in one head. That's a sign of how well the school is run, not how badly. It's also the single biggest constraint on growth: it doesn't scale past one person, and it never gets a day off.
Seven studios, ten faculty, RCM exam prep, summer camps, recitals — none of it is visible to a parent comparing schools at 10pm on a phone. There is no SEO flywheel, no AI-search optimization (ChatGPT, Google AI Overviews), no nurture sequence, no owned audience. Every new student costs roughly the same to acquire as the last one. Nothing gets cheaper over time.
One unified system, six layers, all running in production from week 7 onward. You log into one dashboard. We handle everything else.
Bilingual EN/ZH front-end, mobile-first, conversion-optimized. Built-in chat, online booking, trial-class flow. RCM / camp / recital pages indexed for both Google and ChatGPT.
Parent / Teacher / Owner. Schedule, attendance, makeup credits, contracts, payments, payroll — all inside one login.
Stripe + Square integration. Tuition, trial fees, deposits — paid online, receipted automatically. No more cash at the front desk, no more manual POS reconciliation.
AWS SES at every step — receipts, pre-class reminders, post-class follow-ups, refund confirmations, trial confirmations, renewal nudges. Every parent touch is on-brand and logged.
24/7 multilingual AI concierge on the site (answers in whatever language the parent writes in). Behind every form, message, and event — capture, score, route, follow up, escalate. The owner sees results, not the plumbing.
Leads, pipeline, AI activity, financials, alerts, weekly digest — in one screen. Zero new tools to learn.
Click through the live prototype to see all six layers running today → schooldemo.pages.dev/growth-prototype
This is the layer that makes a small operation feel like a 20-person one — and it's the layer most proposals never show you. Here it is, fully built, running on a live prototype you can open right now.
Every form submission, every chat, every booking, every payment, every email reply — captured, scored, routed, followed up, and emailed back automatically. The owner sees the outcomes; the system handles the rest.
This is a real, running prototype — not a mockup. Click anything; everything works. DeployGrow runs the same agents on its own ops, every day.
Every agent and workflow we install for Mastery, DeployGrow already runs on itself — every day, in production. We don't sell what we don't already use.
A three-layer pipeline — coordinate-based extraction, structured-field validation, and a vision-model fallback for scanned docs. Zero LLM hallucination on structured fields. The same engineering rigor goes into your school's automations.
Lead research, AI website audits before sales calls, automated payment + receipt emails, post-call follow-up, dashboard reporting, weekly digest. The system Mastery is buying is the system that already runs our company.
No account managers, no junior hand-offs. You get the founders who built this, working on Mastery directly.
AI business systems for SMBs · Vancouver, BC, Canada
10+ years operator. Building DeployGrow's AI ops platform; also co-founder of MGAC AI (Canadian InsurTech).
Full-stack + AI/ML + big-data engineer. Anthropic Claude Code certified. Builds the systems we ship.
DeployGrow is a young company. Mastery would be our flagship Vancouver client. We're under-pricing, over-delivering, and staging payments because that's how trust gets built when there isn't a long client list yet. We'd rather earn the case study than sell the contract.
Most agencies finish at “site live, dashboards green.” That's where the compounding actually starts. Four flywheels turn on around month 6 and keep turning.
Every recital recap, every faculty interview, every program page becomes a long-tail asset. Acquisition cost drops every month it runs.
Email + SMS + WeChat sequences via AWS SES + the service-email orchestrator. Klaviyo's published benchmarks show automated email flows generate roughly 30× the revenue per recipient of one-off campaigns. We build the flows; the audience compounds.
For Mandarin-speaking Vancouver families — group + 1:1 + broadcast. Western agencies can't service this; we do, in language.
Parents are now searching ChatGPT and Google AI Overviews for “piano lessons UBC area.” We optimize the school for AI retrieval before competitors realize this is a channel.
$1,000 to start, three refundable milestones, and a sliding subscription that protects you while we earn the work. If you fire us at any milestone, the refundable portion comes back.
vs. flat $9,800 setup + 12×$2,500/mo = $39,800. The discount is real, not a number trick.
Each milestone has a written acceptance gate — functional, demo-able, your sign-off. If we fail to ship, that milestone payment is refunded. Discovery is the only locked stage; everything else is yours to claw back.
Variable usage costs — LLM API calls, SES email volume, SMS, Stripe fees — pass-through at vendor cost. Typical music school usage runs $80–$220 / month and is fully visible in the dashboard.
Growth ships a mobile-responsive web that already works on every phone. Scale upgrades the parent / teacher / owner experience to true native iOS & Android apps — with deeper hooks into the phone itself. Same system underneath, more places it can reach the user.
Phase-2 scope gets shaped by what you actually need once Growth is live. A few examples of moments that only work when there's a real app in the parent's, teacher's, or owner's pocket:
These are starting points, not a fixed feature list. We co-design the real scope with you once we've watched Growth run for 2–3 months and we know what your day actually looks like.
Phase-2 mobile is opt-in. Most clients run on Growth-only for 6+ months before upgrading.
Our base case assumes only +10% trial-to-paid conversion uplift. The published industry benchmarks below report 12–40% — we've deliberately set ours below the floor so the math survives a bad month.
Recovered first-year revenue, assuming 70 trials/mo · $3,500 student LTV · +10% trial-to-paid lift. System pays itself back in month 8–9.
Same school, same students, mid-range industry-benchmark uplift. The exact number we calibrate together using your actual baseline in week 1.
Our +10% base case sits deliberately below the 12–40% range these studies report. If we hit only the floor, the system pays itself back. If we hit the median, you get a flywheel.
Either path works. Discovery is the only locked stage — everything else is refundable.
We kick off this week. Week 1 = baseline calibration + scope sign-off. If we don't agree on scope by end of week 1, you walk — the $1,000 is the only locked fee.
Stripe checkout. Receipt + welcome email + week-1 calendar within 5 minutes.
Both founders on the call. We open the prototype together, walk through your numbers, answer everything. No pitch deck.
AI business systems for SMBs · Vancouver, BC, Canada